{"id":8272,"date":"2025-09-25T14:15:17","date_gmt":"2025-09-25T19:15:17","guid":{"rendered":"https:\/\/brandgger.com\/?page_id=8272"},"modified":"2026-04-27T17:23:42","modified_gmt":"2026-04-27T22:23:42","slug":"niken-hotel-tulum","status":"publish","type":"page","link":"https:\/\/brandgger.com\/es\/hospitality-branding\/niken-hotel-tulum\/","title":{"rendered":"Niken Tulum Hotel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8272\" class=\"elementor elementor-8272\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c3ac63 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"8c3ac63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:44,&quot;end&quot;:80}},&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9df9a3\" data-id=\"a9df9a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bf104f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9bf104f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Niken Tulum: Hotel &amp; Beach club branding case<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-678757a e-flex e-con-boxed e-con e-parent\" data-id=\"678757a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af5b127 elementor-widget elementor-widget-heading\" data-id=\"af5b127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4800f6 elementor-widget elementor-widget-text-editor\" data-id=\"f4800f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Niken Beach<\/strong> sits on the shores of Tulum \u2014 one of the most photographed coastlines in the world, and one of the hardest to stand out in. A hotel and beach club conceived at the intersection of design, hospitality, and lifestyle, Niken was built to be more than a place to stay. It was built to be a destination.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Brandgger was brought in from day one to build the identity that would carry that ambition. We developed the brand from the ground up \u2014 logo, signage, and every application across the property \u2014 creating a visual universe cohesive enough to unify a hotel and a beach club under a single, unmistakable character.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The creative challenge was finding the tension that defines Tulum itself: bohemian and precise, raw and refined, rooted in nature and fluent in design. Niken lives in that tension \u2014 and so does its brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59297b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b59297b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca4dc6\" data-id=\"bca4dc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563f372 elementor-widget elementor-widget-gallery\" data-id=\"563f372\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-1.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-1.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-5.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-5.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-10.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-10.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-8.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-8.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-11.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-11.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-9.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-9.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-3.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-3.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-6.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandgger.com\/wp-content\/uploads\/2025\/09\/Niken-hotel-branding-6.jpg\" data-width=\"1200\" data-height=\"1200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Niken Tulum: Hotel &amp; Beach club branding case Work Niken Beach sits on the shores of Tulum \u2014 one of the most photographed coastlines in the world, and one of the hardest to stand out in. A hotel and beach club conceived at the intersection of design, hospitality, and lifestyle, Niken was built to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7724,"parent":4979,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8272","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ziggy Beach Tulum: Brand identity design<\/title>\n<meta name=\"description\" content=\"We led the rebranding of Ziggy Tulum, one of the most iconic beach clubs in the hotel zone \u2014 creating a fresh visual identity that blends barefoot luxury, tropical sophistication, and bohemian elegance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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